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I think back to a day many years ago ... in my final year of high school. It was a very hot day because school was almost done. I used to regularly cruise around in my tiny little "tin-can of a car" - but it had a GREAT stereo. There was usually a cassette in the drive blasting out the latest from Bon Jovi or Styx. And yes I should have been spending my time studying for exams. But for whatever reason - this year it seemed hard to knuckle down and actually manage to do it. And now I was ready to start panicking.

Grade twelve was the year that I had to read Hamlet. And not only did I hate to read, but I hated Shakespeare even more! So of course I hadn't read any further than the first few words that ended with an "IST" in ACT I of the play..

Yikes! Who the heck talks that way?

But my fate was pretty much sealed that day because the English exam was coming up the following morning at 8:30, and there was no possible way I could get through all that Elizabethan language in less than 24 hours. I even considered picking up one of those yellow-covered books that summarize the book but there wasn't even enough time to read one of those and still be able to get some sleep that night.

As each minute ticked by I couldn't seem to come up with a plan - other than to wrestle my big sister Joan - who DID read the book the year before - and even did quite well on the exam too. But really she had no reason at all to help me other than the fact that we were sisters and loved each other dearly.

NOT!

So, as I sat there holding my copy of Shakespeare's Hamlet, I wondered what to do.

THAT'S WHEN LUCK FINALLY CAME MY WAY!

I don't recall if I felt a rumble or heard a roar ... but it doesn't really matter because it was the unmistakable sound of a Harley Davidson motorcycle pulling into our driveway. Looking outside I saw my sister climbing off the back of it.

Knowing that she wasn't supposed to be hanging out with Dave - the guy with the Harley - I could feel the grin on my face so firmly planted because I had an evil plan. Extortion was finally within my grasp.

I can only imagine the look on my face as I grinned and said to her, "you're going to tell me all about Hamlet and help me prepare for my English exam. And if you do ... I won't say a word about who you're hanging out with."

There was no need for arm twisting. She KNEW what would happen if mom & dad found out.

Well it took less than a couple of hours to learn all the important aspects of the play, and I was prepped and ready without having to burn the midnight oil. And yes I got my diploma.

I learned something very valuable that day
which I am going to share with you.

Short Cuts are great! When you learn from someone else who has already done the research - you can save TONS of time.

Is this the LAZY way? Or is it simply more efficient use of my time?

As the years clicked by, especially when it came to business, I realized that the latter was the truth.

The quickest way to learn about ANY business concept is to learn from someone else who had already studied and mastered it, rather than by researching it myself.

Online business is exactly the same.

Even the BEST product presented by the BEST online sales copy needs a steady stream of traffic. And at the ever-increasing costs of good SEO and PPC campaigns it is ESSENTIAL for every online marketer to understand and employ as many free traffic generators as he or she can.

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More Audios In This Series:

Using Article Generation as an Affiliate Tool
Article Marketing - To Outsource or Not To Outsource
Time Honored Traffic Generation Secrets

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